Marketing
Marketing – including customised direct mail
We use your personal data for our marketing and market segmentation. By segmentation we mean that we categorise our customer base based on demographic selection criterias, such as age, gender, marital status or place of residence for the purpose of sending you direct mail and information that is not customised, about offers, services, news and competitions.
If you wish to receive customised offers and information about news and competitions specifically aimed at you, such as offers concerning specially priced service packages, we need your consent. We will then for example make an analysis of which months of the year you use our various products and services and with what frequency you choose to use them. We will also analyse your surfing habits on our website as well as your purchase and transaction history, but also your name, age, gender, marital status, address, and education in order to be able to offer you relevant information.
The legal basis for processing of personal data is our legitimate interest. This is based on our interest in sending you general and segmented marketing outweighs your interest in protecting your personal data.
For more customised marketing and for the marketing of third-party products and services via e-mail and SMS we need your consent. You can revoke your consent in DNB Portal, DNB Alpha or by email.
If you are a customer, we retain the personal data used throughout the contractual relationship and for up to 12 months after the contractual relationship has ended.
If you are not yet a customer of ours, we have the right to store your data for the purpose of sending marketing to you, for up to 3 months from when we received your contact details. This assumes that you are not opposed to receiving direct marketing.
When we collect and process information about you, you have several rights under data protection rules and legislation.
This includes the right of access, the right to data portability, the right to rectification of any errors and the right of erasure, which means that we must, on our own initiative, delete information that is no longer necessary for the purpose of the processing. We will always consider any objections you may have to the processing of your personal data, and we will follow up when you opt out of direct marketing.
Read about how you can exercise your data protection rights in our privacy notice under ‘Your rights’.
DNB Bank ASA Sweden branch is responsible for the processing of your personal data.
We use Simplify as a data processor for the direct marketing purpose.
Customer events
We process personal data when we invite you as a customer to a physical or digital event. We do this so that you can enjoy a benefit we offer, such as meeting like-minded people and attending inspiring lectures on how to improve your personal or corporate finances.
The purpose of processing your personal data is to send invitations to, and carry out, customer events and campaigns. The legal basis for the processing of personal data may be that we have a legitimate interest, for example in conjunction with an event related to your existing products or services from us, or that we obtain your consent.
If we serve food, we may process information regarding any potential allergies or other food preferences. If you accept the invitation to the event, we will ask for your consent to contact you about the event and the event programme, and to request an evaluation afterwards.
We store personal data for 12 months from the date of registration so that we can follow-up any claims for reimbursement or other communication with participants.
When we collect and process information about you, you have several rights under data protection rules and legislation.
This includes the right of access, the right to data portability, the right to rectification of any errors and the right of erasure, which means that we must, on our own initiative, delete information that is no longer necessary for the purpose of the processing. We will always consider any objections you may have to the processing of your personal data, and we will follow up when you opt out of direct marketing.
Read about how you can exercise your data protection rights in our privacy notice under ‘Your rights’.
DNB Bank ASA Sweden branch is responsible for the processing of your personal data.
- contact details
- relationship data
- special categories of personal data (allergies)
We may share your personal data with event agencies that process personal data for registration and administration of participation and payment, as well as the implementation and evaluation of events.